Use the power of video
November 11, 2011 No CommentsTake a look at the online stores that you like to visit. What do you notice?
A lot of them are now using videos to pitch their products. This is because videos work. Don’t think of them like the commercials you see on TV, which can be irritating when seen too often. Instead, think of the videos as another aid to help potential customers make that buying decision.
You may, or course, ask: Aren’t videos expensive to make? The answer is yes, if you have your videos done by professionals. But the answer could also be no, if you create the videos yourself. It’s not as hard as you think.
Say that you are selling hand made clothes for pets. You will probably take some pictures of the products you sell and post them on your site. That’s easy. But you know what’s just as easy? Taking a video of the same products.
You don’t need expensive video equipment. The affordable video cams (some very good ones sell for less than $100) can do the job. But if you take a good look at your SLR camera, you might be surprised to discover that it has a video function. Almost all of the new cameras do.
And what about editing the rough video? Again, you would be surprised at how easy it is. Your camera will come with the necessary software for basic video editing. Watch and learn. We guarantee that it’s absolutely easy. Even better, there are apps that you can download for free which add some special effects to the video you’ve just taken.
Don’t let your inexperience in taking videos bog you down. A little practice is all you need and you will soon be making eye-catching videos with special effects and background music that will help you sell more of your products.
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