New year calls for new look
December 27, 2011 No CommentsThe countdown to 2012 has begun. By all accounts, the yearend sales of wholesalers and retailers did well throughout North America and Europe. This augurs well for the economy in general and entrepreneurs in particular.
Operators of online stores selling consumer goods should have done well, with the upward glitch in sales providing much needed revenue to prepare for the incoming year.
While it may not yet be time for massive expansion, the upbeat mood can likely be sustained depending on several variables. The most important thing is for governments to sustain the renewed consumer confidence with the help of the private sector.
This is a good time to tweak the looks of online stores. Ideally, that look should be a reflection of the times. Were we in the middle of a recession, the look should be toned down and conservative. If these were the best of times, the opening page of the online store should be colourful, bright and gay.
Right now, the economy is on recovery mode so the ideal look should be one of optimism.
A new look need not mean an overhaul. Fonts may be changed and sizes altered. New products can be played up even as the usual winners keep their place in the site. Body text can also be improved along with the images of the products.
Products which are doing relatively well can stay where they are, but the visual appeal could likewise be improved.
As a marketing gimmick, why not have a one or two-day sale?
Depending on the nature of the goods or services offered to consumers, the New Year offerings can be the jumping board for future specials.
Next up will be Valentine’s Day. As with the Christmas and New Year’s Day sales, a festive February should have a look of its own. In any language, the day of love is worth celebrating.
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