Archive for Online Store

You are what your customers see

January 26, 2012 No Comments

An entrepreneur who owns an online store has one advantage over brick-and-mortar store owners. He can be as visible or invisible as he wants. Owners of physical stores may have employees, but they will still have to face their customers some time, particularly their most important ones. Online entrepreneurs, on the other hand, need never ...

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Developing communication skills for the 21st century

January 24, 2012 No Comments

Marye Tharp, senior lecturer of the University of Texas’s marketing department, says any communication or marketing professional “needs cross-cultural research and communication skills to be able to succeed in the future.” In the globalized marketplace, communication skills are of paramount importance because not all markets are the same. Unless a seller understands the cultural differences ...

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