Links don’t grow on trees And, yes, even if links do grow on trees, you have to climb a bad-ass ladder in order to pick it off. So why do you need links? Links make up roughly 42% of your site’s SEO. Now that’s a HUGE chunk out of the SEO pie-chart from SEOmoz. That ...
Online Marketing, SEOAmong door-to-door salesmen, there is one cardinal rule that they must follow if they are to make substantial income. That rule goes thus: the more you see, the more you sell. Specifically, the more sales calls they make, the greater the chances of selling a lot of whatever it is that they sell. They can ...
Business Tips, eCommerce, Online MarketingWith this year fast drawing to a close, now is as good a time as any to prepare for next year. Doomsayers say the world will end next year. Unless you can find a way to profit from the grim scenario, it’s best to ignore it. However, if your online store sells post-Apocalyptic survival kits ...
Branding, Online MarketingA lot of businesses, from the smallest stores to the biggest multinational corporations, have a slogan that more or less defines their reason for existing and why consumers should buy their products or services. There’s no reason why online stores can’t have the same. Having a slogan tells anyone who sees the store’s site right ...
eCommerce, Marketing, Online MarketingTake a look at the online stores that you like to visit. What do you notice? A lot of them are now using videos to pitch their products. This is because videos work. Don’t think of them like the commercials you see on TV, which can be irritating when seen too often. Instead, think of ...
Branding, Marketing, Online MarketingThe last two months of the year are usually very good times for business. Halloween and Thanksgiving set the stage for the traditional gift-giving that takes place from Christmas to New Year’s Day. It’s not only gifts that are bought by millions of consumers, but preparations for parties means they also spend freely on food, ...
eCommerce, Marketing, Online MarketingEvery so often, we receive shards of advice that seem sophomoric, yet true. Here’s one that has more depth that it seems: Whatever you may be, be good at what you do. You can never be great at anything – including, but especially being an online store entrepreneur – unless you are good at it ...
Online MarketingOnline stores are, for the most part, middlemen who are the link between the manufacturer and the buyer. The exceptions are the manufacturers who opt to directly sell their goods to their target market at the same time. This leads to the question, why don’t all manufacturers bypass the middlemen and sell straight to their ...
eCommerce, Online MarketingBusiness has often been compared to a marathon. Preparation for a long, tough race is necessary. But almost anyone can complete a marathon with the right training. The mistake of many entrepreneurs is to think of their business as a sprint. They want instant success and surrender after a few missteps. Marathon runners train for months ...
eCommerce, Online MarketingCreating a marketing plan is at once one of the easiest and yet one of the hardest things to do. It’s easy because the basic formula doesn’t change, yet difficult because implementing the plan is subject to sometimes unpredictable market forces. To create a short-term plan, the question that needs to be answered is this: ...
eCommerce, Online Marketing
