After the Christmas and New Year’s Day holidays, the question that comes up is: what’s next? There may be other holidays in other countries, but for most of the world, the next shopping spree falls on the day of lovers – Valentine’s Day. A common mistake of stores, be they online or brick and mortar, is ...
MarketingIf you have Asian blood, specifically Chinese blood, you probably know that by the end of the month, the Year of the Water Dragon begins. So what’s the big deal? For businessmen, at least, the Year of the Water Dragon is said to be good for business. While we should take this with a grain ...
Business Tips, eCommerce, MarketingFor would-be entrepreneurs who have little or no background whatsoever in business, here’s a simple tip that has been practiced by countless successful people for ages. At the beginning of the year – it’s right around the corner, isn’t it? – write down your goals for the next 12 months. Don’t be broad by putting ...
Business Tips, eCommerce, MarketingA lot of businesses, from the smallest stores to the biggest multinational corporations, have a slogan that more or less defines their reason for existing and why consumers should buy their products or services. There’s no reason why online stores can’t have the same. Having a slogan tells anyone who sees the store’s site right ...
eCommerce, Marketing, Online MarketingTake a look at the online stores that you like to visit. What do you notice? A lot of them are now using videos to pitch their products. This is because videos work. Don’t think of them like the commercials you see on TV, which can be irritating when seen too often. Instead, think of ...
Branding, Marketing, Online MarketingThe last two months of the year are usually very good times for business. Halloween and Thanksgiving set the stage for the traditional gift-giving that takes place from Christmas to New Year’s Day. It’s not only gifts that are bought by millions of consumers, but preparations for parties means they also spend freely on food, ...
eCommerce, Marketing, Online MarketingA few months ago, Google officially launched Google+. And within a short span of time, it attracted over 40 million users. Now, Google is taking it a step higher by introducing a version of the service for business. The main goal is to help business “make the same kinds of lasting connections with your customers ...
Branding, Marketing, Tech TalkChoosing what products to sell in an online store boils down to two things – items that people want and items that people need. You can, for example, sell rare and collectible books. These are things that specific buyers want. They can be considered luxuries, but to the avid collector and to museums, they are ...
eCommerce, MarketingMarketing has often been compared to war. Your competitors are your enemies and you win by selling more of your products or services than them. It doesn’t matter if you have a physical store or an online store. What you want is to consistently outsell the other sites that offer essentially the same things that ...
MarketingAdvertising is one of the most effective ways to inform the public about your online store. Unfortunately, it is also one of the most expensive. You can go to conventional media and buy ad space in newspapers, magazines, radio, TV and other online sites. Each one will mean plenty of cash out on your part. ...
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