Rebuilding a damaged reputation Every business and every businessman commits mistakes. It’s what being human is all about. Businesses, online stores included, may have legal identities separate from their owners, but they are still run by people, and people err every now and then. When businesses commit serious mistakes, however, there can be deadly ...
BrandingGiving a product or service delivered by a person or company a classier sounding name can make all the difference in the world. Thus, we have gardeners turning themselves into landscape artists, dressmakers becoming fashion stylists, and watch repair men being reborn as restorers of antique or vintage timepieces. For bigger players, we have seen ...
BrandingMany an online business starts off by using a free template with the blanks filled in by the operator. The basics such as the name and the product line appear on the initial or the home page. This is well and good because there are literally thousands of free templates available. After all, why pay ...
Branding, eCommerceWith this year fast drawing to a close, now is as good a time as any to prepare for next year. Doomsayers say the world will end next year. Unless you can find a way to profit from the grim scenario, it’s best to ignore it. However, if your online store sells post-Apocalyptic survival kits ...
Branding, Online MarketingTake a look at the online stores that you like to visit. What do you notice? A lot of them are now using videos to pitch their products. This is because videos work. Don’t think of them like the commercials you see on TV, which can be irritating when seen too often. Instead, think of ...
Branding, Marketing, Online MarketingA few months ago, Google officially launched Google+. And within a short span of time, it attracted over 40 million users. Now, Google is taking it a step higher by introducing a version of the service for business. The main goal is to help business “make the same kinds of lasting connections with your customers ...
Branding, Marketing, Tech TalkTwitter has become a very popular and powerful form of social media not only in terms of its impact on online businesses but most importantly it has played a key role in communication. It bridges the gaps among people of different races and beliefs. And the fact that it’s free adds up to its charm.
Branding, Marketing, Tech Talk
