An entrepreneur who owns an online store has one advantage over brick-and-mortar store owners. He can be as visible or invisible as he wants. Owners of physical stores may have employees, but they will still have to face their customers some time, particularly their most important ones. Online entrepreneurs,...
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Marye Tharp, senior lecturer of the University of Texas’s marketing department, says any communication or marketing professional “needs cross-cultural research and communication skills to be able to succeed in the future.” In the globalized marketplace, communication skills are of paramount importance because not all markets are the same. Unless...
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Do you have an online store that you think looks cool? Maybe you’re right, or maybe not. It’s not the easiest thing in the world to look at our work objectively. Not our business, not how we look, not how we act. One of the things to be avoided...
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SEO, or search engine optimization, is one of the keys to successful online marketing. It has no counterpart in the brick and mortar world. SEO makes your website visible when consumers search for products or services in the various search engines, of which Google is the best known. The higher...
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The most sensible tip for entrepreneurs, housewives, students and just about everybody else goes thus: Stay away from debt. While not always practical – how many of us can afford to buy houses for cash or have huge nest eggs with which to start a business? – the next...
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