If Google+ succeeds as a social network, it will mean small businesses will be hobbled with yet ANOTHER platform to setup an account with and market from. Bigger businesses can afford to throw more human resources at yet another marketing channel – smaller businesses will have to compromise their...
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Google has been taking some serious steps in order to improve the quality of their search engine results page. They have released the Google Panda Update which has been a major shift in the search arena – now they’re going to do something about the domain name keywords. Surprise,...
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Links don’t grow on trees And, yes, even if links do grow on trees, you have to climb a bad-ass ladder in order to pick it off. So why do you need links? Links make up roughly 42% of your site’s SEO. Now that’s a HUGE chunk out of...
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An entrepreneur who owns an online store has one advantage over brick-and-mortar store owners. He can be as visible or invisible as he wants. Owners of physical stores may have employees, but they will still have to face their customers some time, particularly their most important ones. Online entrepreneurs,...
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Marye Tharp, senior lecturer of the University of Texas’s marketing department, says any communication or marketing professional “needs cross-cultural research and communication skills to be able to succeed in the future.” In the globalized marketplace, communication skills are of paramount importance because not all markets are the same. Unless...
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